The Woman with the Measuring Line

I was alerted by Scott Clark's blog to a year-old article by Sally Morgenthaler in which she declares the worship-evangelism mega-church experiment, of which she was such a proponent, to be a failure.  After a generation of seeker-sensitive consumer-driven worship, the unchurched have not been reached, the megachurch has simply gathered the churched through blatant consumerism, and the overall position of the Evangelical movement in America has been greatly weakened.  She writes: "For all the money, time, and effort we've spent on cultural relevance - and that includes culturally relevant worship - it seems we came through the last 15 years with a significant net loss in churchgoers, proliferation of megachurches and all."