Well, if Liam can mark his opening day on the blog with links to the reactionary broadsheets, I'll match him with one to a reactionary tabloid here.

So Bono's campaign for the poor is all about `raising awareness,' not actually helping people?   Reminds me of how my wife and I managed to kill off the constant phone calls from charities asking for money: `Exactly how much of the dollar I donate will be given to help the people in need/fund the doctor seeking a cure for cancer/buy a brick to help build the orphanage?'  If the answer came back at less than 70% we would express concern, and, as was often the case, if it was closer to 15%, we would hang up.  Yet the U2 frontman's charity group have clearly taken things to the next level.  Still, those giving money can be assured that it all goes to help `raise awareness,' presumably so that people will -- ahem -- then give money to charities that actually do use the money to help the poor. 

This confirms my deepest, darkest fears about leather-trousered, superannuated, multi-millionaire `authenticity' mongers. OK, maybe all this sounds harsh; and I admit I would be inclined to be more charitable if he wasn't such an outspokenly sanctimonious poser.  But don't judge me too harshly -- I'm simply using this opportunity to `raise awareness' of the situation.