Where they drink champagne and it tastes just like coca cola

Earlier today in a post over at First Thoughts I offered some reflections on the way in which identity has been psychologized.   Then, as if on cue, my attention was brought to this piece of Mumpitz which is apparently what passes for serious reflective journalism in one of the country's top schools. 
Here is a classic quotation:

"Cissexism is, simply put, the belief that men should be men and women should be women."

Err, yes, I think I'm tracking with you.  Sounds like a good idea.  Or am I missing something?

Oh, wait, that's bad, is it?  Thank goodness there is a strategy to deal with this outrageous kind of thinking:

"To address cissexism at Georgetown on an individual level, all you have to do is present yourself in a way that is not "appropriate" for your gender."

Sorry, old chap, when it comes to this one, I'm a bit of a Ray Davies man myself: 'I'm not the
world's most masculine man but I know what I am and I bet I'm a man...."  Plus, I don't think I'd look good in twin set and pearls.

A phrase about lunatics, asylums, and internal transitions of institutional power comes to mind.