Spinning in a Bookshop

This week we did something slightly different for the Mortification of Spin: Bully Pulpit.   In line with that vital rule of private eyes and historians -- 'Follow the money' -- we did the show undercover in a Christian bookshop.  Looking at the shelves in such an emporium gives an excellent idea of what sells; and what sells gives an excellent idea of the health of the evangelical church.  All went well until the manager called security.  Plus, as you can see, Aimee, despite the best attempts of Todd and myself to cheer her up, was not best pleased that her award winning book, was not on prominent display.  Clearly, she should find a better agent and hire a sharper marketing company.