The TBN Cesspool

The continued growth and influence of TBN is baffling for a number of reasons, not the least of which is the thick aura of lust, greed, and other kinds of moral impropriety that surrounds the whole enterprise. A long string of scandals involving notable charismatic televangelists between 1988 and 1992 should have been sufficient reason for even the most credulous viewers to scrutinize the entire industry with skepticism. First came the international spectacle of Jim and Tammy Faye Bakker's moral, marital, and financial collapse. That was followed closely by the revelation of Jimmy Swaggart's repeated dalliances with prostitutes. Shortly afterward, an episode of ABC's Primetime Live exposed clear examples of deliberate fraud on the part of three more leading charismatic televangelists. Those incidents were punctuated by a score of lesser scandals over several years' time. It is clear (or should be)—based on empirical evidence alone—that preachers promising miracles in exchange for money are not to be trusted. And for anyone who simply bothers to compare Jesus' teaching with the health-and-wealth message, it is clear that the message that currently dominates religious television is "a different gospel; which is really not another" (Galatians 1:6-7), but a damnable lie.

TBN is by far the leading perpetrator of that lie worldwide. Virtually all the network's main celebrities tell listeners that God will give them healing, wealth, and other material blessings in return for their money. On program after program people are urged to "plant a seed" by sending "the largest bill you have or the biggest check you can write" with the promise that God will miraculously make them rich in return. That same message dominates all of TBN's major fundraising drives. It's known as the "seed faith" plan, so-called by Oral Roberts, who set the pattern for most of the charismatic televangelists who have followed the trail he blazed. Paul Crouch, founder, chairman, and commander-in-chief of TBN, is one of the doctrine's staunchest defenders.

The only people who actually get rich by this scheme, of course, are the televangelists. Their people who send money get little in return but phony promises—and as a result, many of them turn away from the truth completely.

If the scheme seems reminiscent of Tetzel, that's because it is precisely the same doctrine. (Tetzel was a medieval monk whose high-pressure selling of indulgences—phony promises of forgiveness—outraged Martin Luther and touched off the Protestant Reformation.)

Like Tetzel, TBN preys on the poor and plies them with false promises. Yet what is happening daily on TBN is many times worse than the abuses that Luther decried because it is more widespread and more flagrant. The medium is more high-tech and the amounts bilked out of viewers' pockets are astronomically higher. (By most estimates, TBN is worth more than a billion dollars and rakes in $200 million annually. Those are direct contributions to the network, not counting millions more in donations sent directly to TBN broadcasters.) Like Tetzel on steroids, the Crouches and virtually all the key broadcasters on TBN live in garish opulence, while constantly begging their needy viewers for more money. Elderly, poor, and working-class viewers constitute TBN's primary demographic. And TBN's fundraisers all know that. The most desperate people—"unemployed," "even though I'm in between jobs," "trying to make it; trying to survive," "broke"—are baited with false promises to give what they do not even have. Jan Crouch addresses viewers as "you little people," and suggests that they send their grocery money to TBN "to assure God's blessing."